About Us
OUR MISSION
Berta Records' mission is to transform and elevate the way music lovers perceive reggae music worldwide, enhancing the genre's quality, broadening its appeal, and fostering a deeper connection between artists and audiences. Through innovation, collaboration, and a commitment to authenticity, Berta Records aims to push reggae music to new heights, ensuring its continued growth and relevance in the global music scene.
OUR VISION
The vision of Berta Records is to become a global leader in reggae music, recognized for discovering and nurturing exceptional talent while preserving the authenticity of the genre. By fostering innovation and cultural exchange, Berta Records aims to inspire a new generation of artists and fans, making reggae a driving force in music across diverse cultures and communities around the world.
OUR CORE VALUES
- Authenticity – We stay true to the roots of reggae while embracing innovation, ensuring the genre's integrity and cultural heritage are preserved.
- Creativity – We foster a creative environment where artists are encouraged to push boundaries and express themselves freely, allowing for fresh and impactful music.
- Community – We prioritize building a global community of reggae lovers, artists, and industry professionals who share a passion for the music and its message of unity and love.
- Quality – We are committed to producing high-quality music and maintaining excellence in every aspect of our work, from artist development to production and distribution.
- Diversity – We celebrate the diverse voices and perspectives within reggae, encouraging inclusion and representation across cultures, regions, and genres.
- Innovation – We strive to evolve with the times, integrating new technologies and approaches to amplify reggae's presence on the world stage.
- Sustainability – We are dedicated to ensuring the longevity of reggae music by empowering artists and fostering growth in a sustainable and ethical manner.